FOR IMMEDIATE RELEASE
DATE: December 5, 2019
CONTACT: Megan Ironside, Chief Communications Officer
(Crossville, Tenn.)—Trade-A-Plane, the buy/sell magazine and website that target pilots and aircraft owners, and a pillar of general aviation since 1937, will cease printing its magazine effective January 1, 2020. While the publication will no longer be in print, it will continue to offer its popular online marketplace at Trade-A-Plane.com, recently expanded to include eCommerce, and will provide a full range of digital marketing services for aviation companies.
“It’s a new world that we live in, a digital world,” said Jon Goodwin, publisher. “We have totally reimagined our brand, unleashing the power of digital for buyers and sellers of aircraft and aviation products and services.”
Published by the Cosby Harrison Company (CHC, formerly TAP Publishing Company), Trade-A-Plane rose from humble, kitchen-table beginnings to worldwide distribution as the “bible of aviation” for aviation buyers and sellers. In October of 1937, after having trouble finding parts for his crashed airplane, founder Cosby Harrison and his wife, Margaret, put together the original Trade-A-Plane, a one-page flyer, and mailed it to pilots throughout the U.S.
Over the decades, the paper evolved from basic offset, sheet-fed printing to web printing with the very high-tech computer-to-plate process. Trade-A-Plane’s impact on the industry is so significant that copies of its print magazine are part of the Smithsonian Institution’s National Air and Space Museum in Washington, DC. The publication’s website was launched in 1997.
Goodwin said that ever-evolving technological changes give rise to innovation for Trade-A-Plane. The magazine’s move toward eliminating print and going all-digital, he added, will allow it to focus its time and resources on growing and making the digital experience the best it can be for both buyers and sellers in the aviation industry.
Trade-A-Plane will continue to offer its mainstay web offerings such as company profiles and inventory lists, boosted social media posts, direct email campaigns, and Smart Campaigns using Google Ads. Also available are a new eCommerce platform where users can buy and sell direct on Trade-A-Plane.com, and services such as expanded social marketing, website development and search marketing. And for the first time ever, Trade-A-Plane.com will offer free website listings.
Trade-A-Plane.com now features The Traffic Pattern, an original, aviation podcast hosted by Atlanta air traffic controller, Derek Vento. The program, whose goal is to facilitate meaningful conversation surrounding the topic of aviation, provides a unique perspective from the “other side” of the mic. Episodes are available for download on Trade-A-Plane.com.
Trade-A-Plane will continue offering select print items as part of its marketing services including direct mail, catalogs, booklets and brochures mailed directly to the company’s aviation database.
“We can help customers with everything,” said Goodwin, “from competitive analysis and strategic planning; to content, web design and search marketing; to social media, email, multi-media and direct mail with analytics that measure the overall success of their marketing efforts. We are a full-service marketing agency.”
Trade-A-Plane has a diverse team of talented professionals including sales, administration, strategists, IT, programmers, web designers, content writers and graphic artists. While based in Crossville, Tenn., the company has recently expanded from its home office to locations in Tulsa, Okla., and Nashville, Tenn.
“Our brand is extremely reputable, dependable and results-producing,” commented Goodwin. “This change helps our customers take advantage of the power of digital for immediacy, currency and convenience. It also helps them diversify their marketing strategies and spread their advertising budgets into more channels, increasing buyer access to their products and brand.”
Goodwin said Trade-A-Plane’s new business model will highlight the value that its online marketplace and other services possess, and it will capitalize on their ability to connect buyers and sellers in new, innovative ways. Enhanced marketing features will allow the company’s sales reps to prove, unequivocally, that Trade-A-Plane’s marketplace drives results.
“Our company is going to continue operating with the same philosophy that has been the very foundation of our business success for more than 80 years,” concluded Goodwin. “To bring buyers and sellers together in the most effective and efficient ways while providing world-class customer service.”